https://www.inc.com/andrew-medal/how-communication-technology-is-changing-future-of-brand-management.html
This article I just recently read has a very interesting perspective on communication technology. Being a strategic communication major this article stood out to me because it has an impact on my future. It talks about personalizing the sale which is becoming increasingly important in todays market. People do not want to be contacted with robo calls, or scripted messages. I found this very impactful because of how it discusses the way new technologies will impact all of our current procedures.
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